Survive To Year Five – A Q&A with a Fifth Year Entrepreneur
Becoming an entrepreneur can feel like running an unknown distance race. You step up to the starting line, your heart is pumping, you don’t know…
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How To Get Your Client to Trust Your Creative Ideas
If you’re a creator or creative agency, you know the world thrives on new ideas. But new, creative ideas aren’t easy to come by. They…
Brand Authenticity: How To Keep It Reel On Social Media
The past year of social isolation has led to an overconsumption of social media. With an overwhelming amount of content getting published daily, people are…
Client Relationships Built to Last
Whether you’re in marketing, media, or PR, your agency has a major goal: make the client happy. Sounds simple, but if you’ve been in the…
How the Creative World Turns
Perhaps a key takeaway from the family classic movie, The Shinning, is that all work and no play can make people a little unhappy. Our…
Key Performance Indicators: Why They Are Important for Your Marketing Strategy
Everything you do in business is based on setting goals and getting results. You fill your coffee mug, your goal is to make it through…
How To Optimize Your Email Marketing Strategy
Do you think email marketing is dead? Well, I’m here to tell you it’s alive, well, and still one of the best digital marketing strategies…
Why Video Marketing Will Be A Powerful Business Tool in 2021
We’ve all been in that situation where you click a 20-second video of a dog jumping through snow, then the next thing you know you’re…
Marketing In A Recession; Keeping Your Business Afloat
Being an entrepreneur during an economic recession doesn’t automatically mean your business is doomed to fail. What determines the future of your business is how…
Designing A Logo; Do’s and Don’ts
People form opinions from a glance. A logo will either grab someone’s attention or it won’t. Grabbing their attention should be a major goal for…
Expanding Your Podcast’s Audience
You have an amazing podcast. You take steps to create great content by carefully outlining every episode and posting every week. Your friends and family…
Going in Style; Creating a Brand Style Guide
The Skinny If you want your target audience to recognize your business, you need to promote a consistent brand. The key to a consistent brand…