The past year of social isolation has led to an overconsumption of social media. With an overwhelming amount of content getting published daily, people are craving authenticity now more than ever. Since 2021 didn’t automatically offer a clean slate from the grime of the past at least so far, small businesses and brands have worked…
Everything you do in business is based on setting goals and getting results. You fill your coffee mug, your goal is to make it through the day without turning your keyboard into a pillow. When you post on social media, your goal is audience engagement. And when you produce a product, your goal is to…
Do you think email marketing is dead? Well, I’m here to tell you it’s alive, well, and still one of the best digital marketing strategies that your business can use to engage your consumers. WHAT IS EMAIL MARKETING It’s more than just sending an email. It’s a digital marketing tool with a targeted message that…
We’ve all been in that situation where you click a 20-second video of a dog jumping through snow, then the next thing you know you’re watching a 35-minute tutorial on how to build a lawn chair out of duct tape. Videos have the unique ability to suck you in and captivate you with entertaining characters…
Being an entrepreneur during an economic recession doesn’t automatically mean your business is doomed to fail. What determines the future of your business is how you deal with the shifted balance of Risk and Uncertainty during that recession. Risk describes a situation where you have an idea about what will happen next and how that…
Every entrepreneur wants to engage their target audience. But do you have the right research method to accomplish that? To ensure your new project will be relevant to your consumer, you should consult a marketing expert specializing in User Research. What is User Research User research gives you qualitative feedback on your project during the…