We’ve all been in that situation where you click a 20-second video of a dog jumping through snow, then the next thing you know you’re watching a 35-minute tutorial on how to build a lawn chair out of duct tape. Videos have the unique ability to suck you in and captivate you with entertaining characters and enlightening information.
Just imagine if you could use that captivating power for your business?
Video marketing has made some impressive strides in the last few years and will continue to grow. According to a study with over 3,000 consumers, 53% said they wanted to see more video content.
Think about ways to integrate video into your marketing strategy since it’s become one of the major content mediums that can raise brand awareness and promote your products/services.
Video marketing can wear a lot of hats. Your video can be a live, behind-the-scenes video of your team, or it can be an informational interview with an industry leader. But remember that no matter what hat it’s wearing, your videos are promotional tools to showcase your business, personalize your brand identity, and entice your audience to your calls-to-action.
To find out why videos are so effective for your audience and your business growth, continue reading to get the skinny behind video marketing.
WHAT MAKES VIDEO AN EFFECTIVE MARKETING STRATEGY?
Your audience can easily forget a laundry list of features or business details. However, a story is hard to forget. Your audience wants to get lost in a story, even if it’s for one minute. A video is a simple way to tell a story that your audience can immerse themselves in. Set the scene with intriguing visuals or a compelling voice-over and you’ll have a video that ignites their interest and tugs on their emotions.
THEY IMPROVE YOUR SEO
Google ensures they provide consumers with valuable resources to answer their questions. To Google, valuable content means:
A clear purpose
A low bounce rate
More link shares
Including video in your website and special media content can tick these boxes for your business’ online presence.
A Clear Purpose
If your building a business website, include a video that exemplifies your services or your brand message. This will clearly spell out the purpose of your page to Google. That means Google’s little crawlers don’t need to work so hard to find what your page is about, which will get you a higher rank in search engine results.
A Low Bounce Rate
Once you have a visitor on your site, your video will keep them interested longer than if they were just skimming chunks of text. This increases your conversion rate and SEO because it prevents that visitor from quickly bouncing to a competitor’s website.
More Link Shares
One thing that shows Google your content has authority is if people are sharing your links. Videos are easy to consume and even easier to share. With over 90% of people sharing videos, all you have to do is make a video worth watching and people will pass it around like a basket of Thanksgiving rolls.
THEY INCREASE SALES
Animoto, a video creation platform, conducted a survey with 1000 consumers to find out how people were interacting with brands and discovering products. It stated video ads were the #1 way consumers discovered a brand they later purchased from. The survey also found that video was the most helpful form of content when shopping online.
Consumers want to see how they can use your products to make their lives easier or more enjoyable
Think about if you were online shopping for a blender and you were between two choices: The Mighty Blend or The BlendIt. The Mighty Blend’s website looks nice, and the product looks shiny and new. You can also find a list of features that will make your morning smoothie routine quick and easy.
But then you look at The BlendIt’s website. It not only has pictures of the shiny blender with multiple buttons, but it also has a video of it blending a leather shoe in five seconds. You also find out that The BlendIt business is on social media and posts multiple videos a week that teaches you how to make delicious smoothies, soups, and dips. So, which one would you choose?
Using video marketing allows you to better showcase your product and makes it easier for them to pick you instead of a competitor.
BEWARE OF THESE MISSTEPS
DON’T WASTE TIME, SO YOU DON’T WASTE MONEY
It takes time and effort to create a polished video. A professional video crew can save you time and bring efficiencies and cost savings to your project. Making a video includes:
A creative idea
Scriptwriting and planning
Identifying talent (actors or voice-over)
And that’s just the bare bones of a project that could take multiple hours of your time to learn and execute. Rely on a professional team and let them work their magic.
DON’T RELY ON LOW-BUDGET RESOURCES
Be careful of low budget videographers. You might think you can shoot your videos on an iPhone, but using that level of videography to represent your business 100% of the time will seem unprofessional. Vet your video partner and ensure they use quality gear and produce a product worth your investment.
DON’T BE AFRAID TO INVEST IN YOUR CONTENT
A quality product or service breeds quality results. While videography can be expensive, it’s worth the investment.
IS VIDEO MARKETING WORTH IT?
This is the big question, right? Do you have the time, money, and resources to make videos so you can reap the delightful benefits? Well, we’ve already established that video marketing is necessary because it’s only going to increase in popularity. So the real question is, can you afford not to do it?
Video marketing is a powerful tool that’s growing in popularity. But it’s only as good as the time and resources you put into it. Rely on a professional team that can get the job done right the first time. Invest in your business and its growth by TikTok dancing your way right into the spotlight of your consumers.