Going in Style; Creating a Brand Style Guide

The Skinny If you want your target audience to recognize your business, you need to promote a consistent brand. The key to a consistent brand is a brand style guide. If you need help capturing your business’s key branding elements, hire an extra set of creative eyes so your style guide will be cohesive, consistent,…

Masterful Messaging = Clever Copywriting

If you create a product, but no one talks about it, does it really exist? Hiring a marketing team that has a designated copywriter will ensure every product will grab attention. A copywriter will enhance your brand’s voice and create space for that voice to reach your target audience. CONTENT WRITING VS. COPYWRITING As a…