If you create a product, but no one talks about it, does it really exist? Hiring a marketing team that has a designated copywriter will ensure every product will grab attention. A copywriter will enhance your brand’s voice and create space for that voice to reach your target audience.
CONTENT WRITING VS. COPYWRITING
As a leader in your business, you understand how to adequately create content that describes your products or services. But what’s the difference between creating content and creating copy? Content gets admirers, while copy gets business.
Copywriting is a critical skill because it utilizes that difference to bring you more customers. This will help you generate critical messaging that will sell your brand and convert potential sales. Here are other reasons why copywriting is an essential skill in marketing.
WHY YOU NEED A COPYWRITER
1. COPYWRITERS ENFORCE A QUALITY MARKETING STRATEGY
A product or service that lacks a thorough marketing strategy collects dust on the shelf. Without a copywriter, your business might not grow at your desired rate. They can create social media posts, sales pages, email drip campaigns, etc. And then use those avenues of promotion to tailor your message persuasively.
For example, if your business specializes in outdoor equipment and you release a new line of backpacks, a copywriter will research the best promotional strategies to suit your target audience based on their needs, demographic, and social trends. They will then coordinate with team members to organize a marketing campaign. This campaign will be chock-full of creative ads, landing pages, and enticing headlines that will make people think twice before hiking without your backpack.
2. COPYWRITERS CAN OPTIMIZE CONTENT FOR YOUR TARGET AUDIENCE
Copywriters are the chameleons of writing. Whether your business style is casual or professional, they can accommodate the desired tone and deliver strategic messaging to your audience.
Using SEO techniques, they can position your product and website in front of your audience. They can polish your On-Page SEO with engaging content and key words while also plugging internal and external links. Your business will remain relevant because it’s front-and-center with your client.
3. COPYWRITERS CREATE PERSUASIVE CTAS AND ENCOURAGE AUDIENCE ENGAGEMENT
The call to action (CTA) tells your audience what to do. This small section that could be a single sentence, carries a lot of weight. If done well, the CTA can lead engagement and convert a sale. You don’t want the CTA to sound like a stiff sales pitch. A copywriter will find the pressure points of your message and finesse the reader into clicking the “learn more” button.
The Skinny
You work hard to produce a quality product or service that fills a need for your audience. Hiring a marketing agency that has copywriters on staff, means you can focus 110% of your efforts on developing the next best thing.
18Ninety Creative is a marketing agency that wants to take on the weight of your copy so you can focus on developing your products and growing your business. Along with a history of successful marketing campaigns they have won an award for their copywriting services. With their help, your products and services will never go unheard of.
