People form opinions from a glance. A logo will either grab someone’s attention or it won’t. Grabbing their attention should be a major goal for your business. So, your logo needs to be more than an afterthought signature that’s stamped onto your content and media.
A logo that’s creative and stands apart from your competitors will get your brand recognized quickly. Here are some do’s and don’ts about how to design your logo.
KEEP IT SIMPLE AND ON BRAND
Think minimalistic. If you design a logo with all the colors of the rainbow and too many words, then you’ll have a graphic comparable to the sun. Ever-present but difficult to look at.
Make sure the logo design matches the persona of your brand. If your brand focuses on a sleek, smooth style, your logo should reflect that.
With your branding elements and a sprinkle of graphic creativity, your logo can be the crown jewel of your business kingdom.
THINK BIG AND LONG TERM
When you start your business, it might be difficult to imagine your potential on the growth scale. So, when you design your logo, think bigger than mere business cards and website headers. Think billboards and building signs.
Along with sizing your logo to fit on tiny documents, like a postcard, make sure it’s also scalable. Avoid tiny details and fonts that could wash out with a bigger design.
Also, conder how your business will grow and adapt to economic and social change. What you’re doing today might be different from what you’re doing tomorrow. Make sure your logo is timeless and applicable as your business grows and changes.
MAKE SURE IT’S BLACK AND WHITE READY
It’s good to have a range of color-themed options when it comes to logo application. A colored logo could look washed out if it appears on a colorful social media post.
Having a black and white version available ensures it looks clean and stands out on a variety of backgrounds.
DON’T ALWAYS MAKE YOUR LOGO THE STAR
This might seem counterproductive because you always want to boost your business. But, sometimes adding a subtle logo in the corner, or omitting it altogether, might be better for your content.
For example, if you’re creating content that is meant to engage or educate your audience rather than promote your business directly, your logo might distract them from your message.
While you should always stay on brand, sometimes it should slide in between the lines to get your audience to focus on your message or call to action.
DON’T WORRY ABOUT BEING CLEVER
Being clever is great, but being clear is even better. Don’t lose one in search of the other.
Don’t include graphics that turn your logo into an abstract decipher key your consumers have to squint to understand because you think the overall design is clever. Create a clear logo with optimal fonts and graphics that is easy to understand. Save the cleverness for your content.
DON’T DO IT ALL ON YOUR OWN
Your logo is so important that you should ask for help with the design process. Not everyone can be a genius in all areas of business and creativity. Hire an experienced branding agency to generate a creative, clear logo that falls in line with your branding style.
If you already have a logo design draft you’re happy with, consulting a creative agency will grant you a second opinion. This could save you time and money from an embarrassing design mistake. They can also make sure your design is optimized to a high-resolution which prevents pixelation if you want to scale up your logo.
A glance is all a person needs to either like or dislike your logo, therefore, your brand. If you don’t think yours is up to snuff, you should clean it up, make sure it’s on-brand, or ask for professional help. If you don’t have a logo yet, hire a professional creative agency to give you some options that will represent your business well. This ensures your business is presenting its logo as a quality piece of branding art.