Do you think email marketing is dead? Well, I’m here to tell you it’s alive, well, and still one of the best digital marketing strategies that your business can use to engage your consumers. WHAT IS EMAIL MARKETING It’s more than just sending an email. It’s a digital marketing tool with a targeted message that…
We’ve all been in that situation where you click a 20-second video of a dog jumping through snow, then the next thing you know you’re watching a 35-minute tutorial on how to build a lawn chair out of duct tape. Videos have the unique ability to suck you in and captivate you with entertaining characters…
Being an entrepreneur during an economic recession doesn’t automatically mean your business is doomed to fail. What determines the future of your business is how you deal with the shifted balance of Risk and Uncertainty during that recession. Risk describes a situation where you have an idea about what will happen next and how that…
People form opinions from a glance. A logo will either grab someone’s attention or it won’t. Grabbing their attention should be a major goal for your business. So, your logo needs to be more than an afterthought signature that’s stamped onto your content and media. A logo that’s creative and stands apart from your competitors…
You have an amazing podcast. You take steps to create great content by carefully outlining every episode and posting every week. Your friends and family call you often to tell you how much they enjoy your episodes. But there’s one problem. They’re the only ones listening. Take heart in the fact that, similar to starting…
The Skinny If you want your target audience to recognize your business, you need to promote a consistent brand. The key to a consistent brand is a brand style guide. If you need help capturing your business’s key branding elements, hire an extra set of creative eyes so your style guide will be cohesive, consistent,…
If you create a product, but no one talks about it, does it really exist? Hiring a marketing team that has a designated copywriter will ensure every product will grab attention. A copywriter will enhance your brand’s voice and create space for that voice to reach your target audience. CONTENT WRITING VS. COPYWRITING As a…
WHY IS CREATIVE THINKING IMPORTANT? Creativity ignites passion and innovation. Those are two key elements that set you apart from your competitors. Without the freedom to exchange ideas and think outside the box, your team, therefore, your business, will not compete in a world with consistently changing trends. HOW DO YOU DEFINE CREATIVITY? Creativity can…
Every entrepreneur wants to engage their target audience. But do you have the right research method to accomplish that? To ensure your new project will be relevant to your consumer, you should consult a marketing expert specializing in User Research. What is User Research User research gives you qualitative feedback on your project during the…