Mission43 is Idaho’s premier military veteran organization. As their marketing agency, we are responsible for developing and managing their media strategy. This includes creating all media assets and managing their organic and paid media marketing campaigns. Their media goals are focused on expanding their brand awareness and increasing membership. One of the most successful campaigns was the 9/11 Miles of Remembrance event in 2021.
What We Did
Video / Photo Services
Video has always played an important role in Mission43’s marketing efforts. This short retargeting ad was used to provide more information about the 9/11 event and resulted in a high click rate.
Out-of-Home & Print
Mission43’s primary audience isn’t only on social media. Out-of-home and print ads were used strategically to engage their older audience.
Organic media and paid media complemented each other, resulting in a consistent and seamless campaign.
Long-form natural content in a relaxed setting allows for open and honest conversations. To help improve signups and provide background information on the event, a podcast was created for participants so they could gain a deeper perspective of the significance of the day.