{"id":1702,"date":"2021-10-01T20:56:32","date_gmt":"2021-10-01T20:56:32","guid":{"rendered":"https:\/\/www.18ninety.com\/?p=1702"},"modified":"2022-02-24T21:02:18","modified_gmt":"2022-02-24T21:02:18","slug":"survive-to-year-five","status":"publish","type":"post","link":"https:\/\/www.18ninety.com\/survive-to-year-five\/","title":{"rendered":"Survive To Year Five &#8211; A Q&#038;A with a Fifth Year Entrepreneur"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p class=\"\">Becoming an entrepreneur can feel like running an unknown distance race. You step up to the starting line, your heart is pumping, you don\u2019t know what lies ahead, but you are determined to reach the finish line (wherever that may be). As the starting gun sounds, you find yourself thinking:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\">Am I going out too fast? Should I conserve energy?<\/p>\n<\/li>\n<li>\n<p class=\"\">What am I in for? How long is this race going to be?<\/p>\n<\/li>\n<li>\n<p class=\"\">What\u2019s around the next corner? Are their peaks and valleys?<\/p>\n<\/li>\n<li>\n<p class=\"\">Why is that other guy doing so well? What does he know that I don\u2019t?<\/p>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]These are common questions that entrepreneurs ponder. One such entrepreneur, Jade Chase, founder and owner of 18Ninety Creative in Boise, Idaho, began his entrepreneurial journey by starting a creative marketing agency. Over the past five years, Jade has grown his team and his business savvy. One of his original goals was to \u201csurvive to year five.\u201d As 18Ninety Creative approaches its fifth year in business, we sat down with Jade to pick his brain and learn a little about his entrepreneurial style and his journey:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1703&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<ol data-rte-list=\"default\">\n<li>\n<p class=\"\"><strong>How many cups of coffee do you drink in a day?\u00a0<\/strong><\/p>\n<p class=\"\">What would I do without coffee?! After 5 years in business, we\u2019re on our 3rd coffee maker. That\u2019ll tell you how much coffee I drink a day.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>One word to describe you as an entrepreneur?<\/strong><\/p>\n<p class=\"\">(Still) Learning<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Last time you went on a vacation longer than 5 days?<\/strong><\/p>\n<p class=\"\">I can\u2019t remember the last time I did that. I got married last year and only took 2 days off. My wife wasn\u2019t happy about that. I owe her a long-overdue honeymoon!<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>As an entrepreneur, a penny saved is what?<\/strong><\/p>\n<p class=\"\">A penny saved\u2026often goes towards capital investments. After 5 years, I am still trying to upgrade workstations, equipment, and other assets. As our team grows and we increase our capabilities, my team needs the best equipment to do their best work. It\u2019s expensive to compete with the best-of-the-best in our arena.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>If you had to choose one, would you say you are a pessimist or an optimist?<\/strong><\/p>\n<p class=\"\">I\u2019m definitely an optimist. The glass is always half full, there is always a silver lining, and lessons are learned from failures. In leadership, a positive, can-do spirit is critical. Even during COVID, I tried to keep my team on track. We focused on what we could do and not what we couldn\u2019t do.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What helped you make it to year 5 as an entrepreneur? <\/strong><\/p>\n<p class=\"\">I\u2019ve had some great mentorship and guidance along the way and one of the most important things I\u2019ve learned is to stay flexible and adapting when needed. 18Ninety started as a video production company and now looks more like a marketing agency (although we still produce a lot of videos!). Adapting to the needs of our clients and insuring them we can assist with all of their marketing and advertising needs has really helped us solidify and grow our business.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Best way to build a good client relationship?<\/strong><\/p>\n<p class=\"\">The ability to build a good client relationship is based on many things. I focus on three key values that I learned in the US Air Force\u2026integrity first, service before self, and excellence in all that I do. Apply these values to any relationship and you will build trust.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>How do you set boundaries with your clients? <\/strong><\/p>\n<p class=\"\">It\u2019s less about boundaries and more about expectations. If you set the expectation that you will answer the phone or email at any hour of the day, the client will hold you to that expectation. I always try to be clear and set realistic expectations, and then fulfill those expectations (and exceed them when possible).<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What\u2019s the longest meeting you\u2019ve been in? <\/strong><\/p>\n<p class=\"\">I\u2019ve had marketing strategy meetings last all day but that is rare. I would say a \u201clong\u201d meeting is greater than 2 hours.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>How do you build a quality team? <\/strong><\/p>\n<p class=\"\">I think you build a quality team by being deliberate in your selection process. This requires time and effort to accomplish. First, I try to identify the personnel that my team needs in order to excel at accomplishing their tasks. Second, I always keep the culture of my team in mind and seek to find the most talented person that fits my culture. Third, I try to be patient because it\u2019s often a long and deliberate hiring process to find someone. At 18Ninety, we tend to interview people at least three times, in different situations, before we consider hiring them.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>How do you encourage positive team morale? <\/strong><\/p>\n<p class=\"\">It starts with me. If I\u2019m positive, oftentimes the team feeds off of that energy. I also try to make sure our team laughs a little bit every day.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Instead of \u201cleaders are readers\u201d change the quote, \u201cleaders are ______\u201d<\/strong><\/p>\n<p class=\"\">\u201cLeaders are warriors\u201d. It doesn\u2019t rhyme, but it\u2019s true. Leaders have a mission in mind and they go seek battle to accomplish that mission.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Does cold calling, or the equivalent, make you nervous? If no, did it ever, and how long until you got comfortable with it?<\/strong><\/p>\n<p class=\"\">I did \u201ccold-call\u201d potential clients for about a week when I first started 18Ninety. It\u2019s never felt comfortable to me so I don\u2019t do it. A lot of our business comes through referral or someone sees a project we completed and wants something similar. I am very proud of that fact!<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>On a scale of 1, being bare, and 10, being can\u2019t see your desk, how cluttered is your workspace?<\/strong><\/p>\n<p class=\"\">A solid 4. But my stacks of papers are tidy!<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What tool or program have you relied on most to stay organized?<\/strong><\/p>\n<p class=\"\">Sticky notes and Google calendar for the win!<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What quote have you found most inspirational?<\/strong><\/p>\n<p class=\"\">\u201cMake it simple by significant.\u201d \u2013 Don Draper<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What\u2019s the best part about being an entrepreneur?<\/strong><\/p>\n<p class=\"\">So many things I could list here, but I really enjoy building a team and setting the strategy of my company.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What\u2019s the worst part about being an entrepreneur?<\/strong><\/p>\n<p class=\"\">I work a lot and it takes time away from my family.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Best business advice you have ever received? <\/strong><\/p>\n<p class=\"\">A big-time CEO once said to me, \u201cAll of your company goals should align to these four things: product, brand, distribution channels, and operational excellence.\u201d I think about these EVERY DAY.<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>What would 5-year entrepreneur Jade tell first-year entrepreneur Jade?<\/strong><\/p>\n<\/li>\n<\/ol>\n<p class=\"\">You\u2019ve made the right decision and things will get harder before they get easier. Stay the course. Oh, and buy Bitcoin!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Becoming an entrepreneur can feel like running an unknown distance race. You step up to the starting line, your heart is pumping, you don\u2019t know what lies ahead, but you are determined to reach the finish line (wherever that may be). As the starting gun sounds, you find yourself thinking: Am I going out&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[56,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survive To Year Five - A Q&amp;A with a Fifth Year Entrepreneur - 18Ninety Creative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.18ninety.com\/survive-to-year-five\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survive To Year Five - A Q&amp;A with a Fifth Year Entrepreneur - 18Ninety Creative\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Becoming an entrepreneur can feel like running an unknown distance race. 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