{"id":1667,"date":"2020-12-04T19:44:10","date_gmt":"2020-12-04T19:44:10","guid":{"rendered":"https:\/\/www.18ninety.com\/?p=1667"},"modified":"2022-02-24T19:52:48","modified_gmt":"2022-02-24T19:52:48","slug":"why-video-marketing-will-be-a-powerful-business-tool-in-2021","status":"publish","type":"post","link":"https:\/\/www.18ninety.com\/why-video-marketing-will-be-a-powerful-business-tool-in-2021\/","title":{"rendered":"Why Video Marketing Will Be A Powerful Business Tool in 2021"},"content":{"rendered":"

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We\u2019ve all been in that situation where you click a 20-second video of a dog jumping through snow, then the next thing you know you\u2019re watching a 35-minute tutorial on how to build a lawn chair out of duct tape. Videos have the unique ability to suck you in and captivate you with entertaining characters and enlightening information.<\/p>\n

Just imagine if you could use that captivating power for your business?<\/p>\n

Video marketing has made some impressive strides in the last few years and will continue to grow. According to a study<\/a> with over 3,000 consumers, 53% said they wanted to see more video content.<\/p>\n

Think about ways to integrate video into your marketing strategy since it\u2019s become one of the major content mediums that can raise brand awareness and promote your products\/services.<\/p>\n

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Video marketing can wear a lot of hats. Your video can be a live, behind-the-scenes video of your team, or it can be an informational interview with an industry leader. But remember that no matter what hat it\u2019s wearing, your videos are promotional tools to showcase your business, personalize your brand identity, and entice your audience to your calls-to-action.<\/p>\n

To find out why videos are so effective for your audience and your business growth, continue reading to get the skinny behind video marketing.<\/p>\n

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WHAT MAKES VIDEO AN EFFECTIVE MARKETING STRATEGY?<\/h2>\n
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    THEY\u2019RE MEMORABLE<\/h3>\n

    Your audience can easily forget a laundry list of features or business details. However, a story is hard to forget. Your audience wants to get lost in a story, even if it\u2019s for one minute. A video is a simple way to tell a story that your audience can immerse themselves in. Set the scene with intriguing visuals or a compelling voice-over and you\u2019ll have a video that ignites their interest and tugs on their emotions.<\/p>\n<\/li>\n

  2. \n

    THEY IMPROVE YOUR SEO<\/h3>\n

    Google ensures they provide consumers with valuable resources to answer their questions. To Google, valuable content means:<\/p>\n