{"id":1654,"date":"2020-10-30T23:39:45","date_gmt":"2020-10-30T23:39:45","guid":{"rendered":"https:\/\/www.18ninety.com\/?p=1654"},"modified":"2022-02-23T23:45:28","modified_gmt":"2022-02-23T23:45:28","slug":"designing-a-logo","status":"publish","type":"post","link":"https:\/\/www.18ninety.com\/designing-a-logo\/","title":{"rendered":"Designing A Logo; Do’s and Don’ts"},"content":{"rendered":"

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People form opinions from a glance. A logo will either grab someone\u2019s attention or it won\u2019t. Grabbing their attention should be a major goal for your business. So, your logo needs to be more than an afterthought signature that\u2019s stamped onto your content and media.<\/p>\n

A logo that\u2019s creative and stands apart from your competitors will get your brand recognized quickly. Here are some do\u2019s and don\u2019ts about how to design your logo.<\/p>\n

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DO\u2019S<\/strong><\/h2>\n

KEEP IT SIMPLE AND ON BRAND<\/strong><\/h3>\n

Think minimalistic. If you design a logo<\/a> with all the colors of the rainbow and too many words, then you\u2019ll have a graphic comparable to the sun. Ever-present but difficult to look at.<\/p>\n

\u00a0Make sure the logo design matches the persona of your brand. If your brand focuses on a sleek, smooth style, your logo should reflect that.<\/p>\n

\u00a0With your branding elements and a sprinkle of graphic creativity, your logo can be the crown jewel of your business kingdom.<\/p>\n

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THINK BIG AND LONG TERM<\/h3>\n

When you start your business, it might be difficult to imagine your potential on the growth scale. So, when you design your logo, think bigger than mere business cards and website headers. Think billboards and building signs.<\/p>\n

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Along with sizing your logo to fit on tiny documents, like a postcard, make sure it\u2019s also scalable. Avoid tiny details and fonts that could wash out with a bigger design.<\/p>\n

\u00a0Also, conder how your business will grow and adapt to economic and social change. What you\u2019re doing today might be different from what you\u2019re doing tomorrow. Make sure your logo is timeless and applicable as your business grows and changes.<\/p>\n

MAKE SURE IT\u2019S BLACK AND WHITE READY<\/strong><\/h3>\n

\u00a0It\u2019s good to have a range of color-themed options when it comes to logo application. A colored logo could look washed out if it appears on a colorful social media post.<\/p>\n

\u00a0Having a black and white version<\/a> available ensures it looks clean and stands out on a variety of backgrounds.<\/p>\n

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DON\u2019TS<\/strong><\/h2>\n

DON\u2019T ALWAYS MAKE YOUR LOGO THE STAR<\/strong><\/h3>\n

\u00a0This might seem counterproductive because you always want to boost your business. But, sometimes adding a subtle logo in the corner, or omitting it altogether, might be better for your content.<\/p>\n

\u00a0For example, if you\u2019re creating content that is meant to engage or educate your audience rather than promote your business directly, your logo might distract them from your message.<\/p>\n

\u00a0While you should always stay on brand, sometimes it should slide in between the lines to get your audience to focus on your message or call to action.<\/p>\n

\u00a0DON\u2019T WORRY ABOUT BEING CLEVER<\/strong><\/h3>\n

\u00a0Being clever is great, but being clear is even better. Don\u2019t lose one in search of the other.<\/p>\n

\u00a0Don\u2019t include graphics that turn your logo into an abstract decipher key your consumers have to squint to understand because you think the overall design is clever. Create a clear logo with optimal fonts and graphics that is easy to understand. Save the cleverness for your content.<\/p>\n

\u00a0DON\u2019T DO IT ALL ON YOUR OWN<\/strong><\/h3>\n

\u00a0Your logo is so important that you should ask for help with the design process. Not everyone can be a genius in all areas of business and<\/em> creativity. Hire an experienced branding agency<\/a> to generate a creative, clear logo that falls in line with your branding style.<\/p>\n

\u00a0If you already have a logo design draft you\u2019re happy with, consulting a creative agency will grant you a second opinion.\u00a0 This could save you time and money from an embarrassing design mistake. They can also make sure your design is optimized to a high-resolution which prevents pixelation if you want to scale up your logo.<\/p>\n

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THE SKINNY<\/strong><\/h2>\n

\u00a0A glance is all a person needs to either like or dislike your logo, therefore, your brand. If you don\u2019t think yours is up to snuff, you should clean it up, make sure it\u2019s on-brand, or ask for professional help. If you don\u2019t have a logo yet, hire a professional creative agency to give you some options that will represent your business well. This ensures your business is presenting its logo as a quality piece of branding art.<\/p>\n

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[vc_row][vc_column][vc_column_text] People form opinions from a glance. A logo will either grab someone\u2019s attention or it won\u2019t. Grabbing their attention should be a major goal for your business. So, your logo needs to be more than an afterthought signature that\u2019s stamped onto your content and media. 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