{"id":1710,"date":"2022-03-15T18:56:06","date_gmt":"2022-03-15T18:56:06","guid":{"rendered":"https:\/\/www.18ninety.com\/?post_type=dt_portfolio&p=1710"},"modified":"2022-03-28T15:49:26","modified_gmt":"2022-03-28T15:49:26","slug":"mission-43","status":"publish","type":"dt_portfolio","link":"https:\/\/www.18ninety.com\/client-project\/mission-43\/","title":{"rendered":"Mission 43"},"content":{"rendered":"

[vc_row el_class=”client-project-intro-row” css=”.vc_custom_1647371583582{margin-bottom: 4em !important;}”][vc_column css=”.vc_custom_1647371245447{padding-top: 1.5em !important;}” el_class=”column-1″ offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”1711″ img_size=”full” css=”.vc_custom_1647370556611{margin-bottom: 1em !important;}”][vc_column_text css=”.vc_custom_1647371060092{padding-right: 4.5em !important;}”]Mission43 is Idaho’s premier military veteran organization. As their marketing agency, we are responsible for developing and managing their media strategy. This includes creating all media assets and managing their organic and paid media marketing campaigns. Their media goals are focused on expanding their brand awareness and increasing membership. One of the most successful campaigns was the 9\/11 Miles of Remembrance event in 2021.[\/vc_column_text][\/vc_column][vc_column el_class=”column-2″ offset=”vc_col-lg-5 vc_col-md-5″][vc_column_text el_class=”client-project-heading-slash white” css=”.vc_custom_1647370810133{margin-bottom: 0.5em !important;}”]<\/p>\n

What We Did<\/h2>\n

[\/vc_column_text][vc_column_text el_class=”white what-we-did”]Brand Identity<\/strong><\/p>\n

Print Collateral<\/strong><\/p>\n

Marketing<\/strong><\/p>\n

Out-of-Home<\/strong><\/p>\n

Video \/ Photo Services<\/strong><\/p>\n

Podcast<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647377749366{margin-bottom: 4em !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”white project-heading-red-underline count” css=”.vc_custom_1647375727884{margin-bottom: 0.5em !important;}”]<\/p>\n

450K<\/span><\/strong><\/h2>\n

[\/vc_column_text][vc_column_text el_class=”white”]<\/p>\n

Campaign<\/strong>
\nImpressions<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”white project-heading-red-underline count” css=”.vc_custom_1648482358802{margin-bottom: 0.5em !important;}”]<\/p>\n

1.3K<\/span><\/strong><\/h2>\n

[\/vc_column_text][vc_column_text el_class=”white”]<\/p>\n

Event<\/strong>
\nRegistrants<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”white project-heading-red-underline count” css=”.vc_custom_1647375741297{margin-bottom: 0.5em !important;}”]<\/p>\n

100+<\/span><\/strong><\/h2>\n

[\/vc_column_text][vc_column_text el_class=”white”]<\/p>\n

New<\/strong>
\nMembers<\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647377796961{margin-bottom: 3em !important;}”][vc_column][vc_column_text el_class=”client-project-heading-slash white”]<\/p>\n

Video Services<\/h2>\n

[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/72JM1XjkVTs” align=”center”][vc_column_text el_class=”white”]<\/p>\n

Video has always played an important role in Mission43’s marketing efforts. This short retargeting ad was used to provide more information about the 9\/11 event and resulted in a high click rate.<\/p>\n

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Out-of-Home & Print<\/h2>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” gap=”10″ el_class=”client-project-image-grid”][vc_column_inner el_class=”column-1″ width=”3\/5″ css=”.vc_custom_1647379443420{background-image: url(https:\/\/www.18ninety.com\/wp-content\/uploads\/2022\/03\/mission-43-billboard.jpg?id=1747) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”20em”][\/vc_column_inner][vc_column_inner el_class=”column-2″ width=”2\/5″ css=”.vc_custom_1647379452358{background-image: url(https:\/\/www.18ninety.com\/wp-content\/uploads\/2022\/03\/mission-43-poster.jpg?id=1746) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”20em”][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=”10″ css=”.vc_custom_1647379747567{margin-bottom: 2em !important;}” el_class=”client-project-image-grid”][vc_column_inner el_class=”column-1″ width=”1\/2″ css=”.vc_custom_1647379713187{background-image: url(https:\/\/www.18ninety.com\/wp-content\/uploads\/2022\/03\/mission-43-board.jpg?id=1754) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”20em”][\/vc_column_inner][vc_column_inner el_class=”column-2″ width=”1\/2″ css=”.vc_custom_1647379729953{background-image: url(https:\/\/www.18ninety.com\/wp-content\/uploads\/2022\/03\/mailer-img.jpg?id=1755) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”20em”][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=”white”]<\/p>\n

Mission43’s primary audience isn’t only on social media. Out-of-home and print ads were used strategically to engage their older audience.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647380805176{margin-bottom: 3em !important;}”][vc_column][vc_column_text el_class=”client-project-heading-slash white”]<\/p>\n

Social Media<\/h2>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” gap=”10″][vc_column_inner][vc_single_image image=”1757″ img_size=”full” alignment=”center” css=”.vc_custom_1647380461036{margin-bottom: 0.5em !important;}”][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=”white”]<\/p>\n

Organic media and paid media complemented each other, resulting in a consistent and seamless campaign.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1647379819570{margin-bottom: 4em !important;}”][vc_column][vc_column_text el_class=”client-project-heading-slash white” css=”.vc_custom_1647380550994{margin-bottom: 0px !important;}”]<\/p>\n

Podcast Production<\/h2>\n

[\/vc_column_text][vc_row_inner equal_height=”yes” gap=”10″][vc_column_inner][vc_single_image image=”1761″ img_size=”full” alignment=”center” css=”.vc_custom_1647380731110{margin-bottom: 0.5em !important;}”][\/vc_column_inner][\/vc_row_inner]

<\/div>
<\/p>\n

Available On<\/p>\n

<\/div><\/div>[vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1647382415132{margin-bottom: 1em !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”1771″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1772″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”1775″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=”white”]<\/p>\n

Long-form natural content in a relaxed setting allows for open and honest conversations. To help improve signups and provide background information on the event, a podcast was created for participants so they could gain a deeper perspective of the significance of the day.<\/p>\n

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